Consuming Greek Antiquity: Impossible is Nothing

Σάββατο 8 Ιανουαρίου 2011

Impossible is Nothing

An Adidas advertisement for the company's "great olympian sale, August 13 to 31, 2004" with the motto "Impossible is nothing".

[Found via A la espera (originally HERE)]

It features the marble relief base of a kouros statue found in Kerameikos (510 B.C.), now in the National Archaeological Museum in Athens.

Comparing the two images one enters an interesting game of "spotting the differences"...

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What's this?

Consuming Greek Antiquity is an on-going project of mine aiming to explore the various ways through which Greek antiquity has been consumed by the 20th c. popular media, especially photography and graphic illustration.

I'm mainly interested in the most original and ingenious examples of incorporating and often interpreting elements of the ancient greek culture. Whole sites, monuments, artefacts, historical and mythological figures appear in the least expected places and these unexpected occurences and strange encounters are the main focus of this blog.

Having just written this, I need to stress that this is a more-fun-than-work project, rather than the other way round, so no strict criteria are applied, i.e. not only 20th c. and not only popular media, but I'll try to stick to only Greek antiquity.

Effort has been made to include attribution to the original sources of the works presented here, but apologies are offered in advance where I have failed.