Πέμπτη, 6 Δεκεμβρίου 2012

Where's Achilles?

A Pirelli poster advertising shoe heels. 

A Centaur is galloping in the night under a blue star showing off a rubber shoe heel. 



Hmmm. 

realise shoe heels must be a hard thing to advertise, but the message here seems rather obscure. I'm guessing the Centaur doesn't want the heel for himself (he would need three more, right?), he's probably bringing it to his student Achilles for his one vulnerable heel. 

Was that so obvious for viewers of the poster? Wouldn't that require a good command of mythology? 







2 σχόλια:

Ein Steppenwolf είπε...

Perhaps the intended meaning is that the quadrapedal horse-man uses the shoe heels by Pirelli instead of the expected horseshoes and is very happy with them.

Therefore if a four-legged rational being chooses shoe heels by Pirelli, then why not we two-legged ones?

Vassiliki Pliatsika είπε...

That's a really valid point and it makes a lot of sense now that you explain it this way :)