Consuming Greek Antiquity: Reebok classic

This was part of a campaign showing naked athletes wearing Reebok shoes and depicted as if they were classic works of art.

What's this?

Consuming Greek Antiquity is an on-going project of mine aiming to explore the various ways through which Greek antiquity has been consumed by the 20th c. popular media, especially photography and graphic illustration.

I'm mainly interested in the most original and ingenious examples of incorporating and often interpreting elements of the ancient greek culture. Whole sites, monuments, artefacts, historical and mythological figures appear in the least expected places and these unexpected occurences and strange encounters are the main focus of this blog.

Having just written this, I need to stress that this is a more-fun-than-work project, rather than the other way round, so no strict criteria are applied, i.e. not only 20th c. and not only popular media, but I'll try to stick to only Greek antiquity.

Effort has been made to include attribution to the original sources of the works presented here, but apologies are offered in advance where I have failed.

Consuming Greek Antiquity

Τρίτη 18 Δεκεμβρίου 2012

Reebok classic

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